Report Frontline


Sarojini Bishi

New Delhi: The new season of IPL, which is called the biggest sports event in the world, starts today. In this season of IPL, on the one hand there is a clash between different teams on the field, while on the other hand there is going to be an advertiser competition between different companies from the field to the TV screen. IPL’s streaming partner Jio Cinema will especially benefit from this.

Jio Cinema said that it has got a big sponsor for this season of IPL. Hundreds of companies have come forward to advertise. According to a statement by Jio Cinemas, it has 18 sponsors and over 250 advertisers for the new IPL season (Tata IPL 2024). Tata is the title partner of IPL this season while Jio Cinema is the official digital streaming partner of Tata IPL 2024.

Jio Cinema earned record ad revenue from live streaming during the last season of IPL. Last year too, Geo received a great response from sponsors and advertisers. It is estimated that this time too, Jio Cinema’s revenue from live streaming will surpass last year’s record.

According to a statement, the list of sponsors and advertisers includes companies operating in various sectors including automobiles, mobile handsets, banking, online broking and trading, credit cards. For this season, Dream 11 has become a co-presenter on Jio Cinema’s digital streaming. Tata Motors, HDFC Bank’s Payzap, SBI Credit, AMFI, Upstox, ThomsUp, Britannia, Pepsi, Parle, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cement, Kamala Choice and Rapido are the associate sponsors. . Due to the popularity of smartphones and the Internet, the list of advertising companies and sponsors can be long. The number of people watching IPL through digital media has increased significantly as compared to traditional TV. Companies are competing to advertise on digital broadcasts with record viewership numbers in mind.

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